Facebook "More Together"
Targeting - General audiences, those valuing relationships.
Core Theme of the Campaign -
Encourages viewers to reflect on the importance of human connection.
About the
Campaign -
Promotes unity and togetherness through heartfelt moments and connection.
Formula applied by the Campaign to elicit customer action -
Inspires emotional connections and emphasizes the value of being together.
Business Title
A Look at
the Campaign
Concept: "More Together" Campaign by Facebook
*Launch Year: 2019*
The "More Together" campaign by Facebook is a marketing initiative aimed at repositioning the social media giant as a platform that fosters meaningful connections, community-building, and positive interactions among its users. Launched in 2019, this campaign sought to emphasize the positive impact Facebook can have on bringing people together.
1. Slogan and Core Message:
- The central slogan, "More Together," encapsulates the core message of the campaign. It suggests that Facebook is a place where people can come together, connect, and build communities, emphasizing the idea of unity and togetherness.
2. Community Building:
- The campaign highlights Facebook's role in facilitating the creation and growth of online communities, whether they are based on shared interests, causes, or geographical locations. It showcases how these communities can bring people closer together.
3. Meaningful Connections:
- "More Together" underscores the importance of meaningful connections on the platform. It encourages users to use Facebook to connect with friends, family, and like-minded individuals in ways that are positive and enriching.
4. Real Stories and Testimonials:
- The campaign often features real stories and testimonials from Facebook users who have experienced positive outcomes, formed lasting friendships, or made a difference through the platform. These stories humanize the brand and demonstrate its impact.
5. Online Safety and Well-Being:
- "More Together" did highlight Facebook's commitment to online safety and well-being, emphasizing its efforts to combat harmful content and promote a positive online environment for users.
6. Diversity and Inclusivity:
- The campaign did promote diversity and inclusivity by showcasing a wide range of users from different backgrounds, ages, and cultures, highlighting how Facebook brings diverse communities together.
7. Visual Elements and User-Generated Content:
- Visual elements in the campaign often include heartwarming and relatable imagery, illustrating moments of connection and community on Facebook. User-generated content is sometimes featured to showcase real interactions.
8. Multi-Channel Promotion:
- Facebook's "More Together" campaign utilizes a multi-channel promotional approach, including television commercials, digital marketing, social media advertising, and public relations efforts to reach a broad and diverse audience.
9. Community Initiatives:
- Facebook did engage in community initiatives, such as supporting charitable causes, organizing volunteer efforts, or hosting events that encourage people to come together and make a positive impact.
10. Global Reach:
- The campaign has a global reach, reflecting Facebook's worldwide presence and its role in connecting people from different corners of the globe.
The "More Together" campaign by Facebook represents a strategic effort to refocus the brand's image on fostering positive connections, community-building, and meaningful interactions. By highlighting real stories and the platform's potential for creating positive change, the campaign aims to encourage users to view Facebook as a place where they can come together, connect, and make a difference. Ultimately, "More Together" reinforces Facebook's commitment to creating a platform that contributes to unity and togetherness in the digital age.
Should you find value in this succinct overview, you will appreciate access to
BRAND
COLOSSAL
An exhaustive analysis we have garnered elucidating the following 3 studies -
A. The comprehensive breakdown & precise elements that led to the campaign’s success
B. Intricate details behind the campaign to ensure you don't miss any valuable insights we've uncovered
C. Components required to execute a similar campaign or a campaign of equivalent magnitude at your scale
This shall be alongside an extensive compendium of these insights for more than 1600 additional successful campaigns.
Products
Brand Archetype serves as the North Star that guides the brand's Strategic Decisions, Messaging, and Visual Identity. It helps to define the brand's Personality, Voice, and Positioning in the market. For instance, a brand with the archetype of a "Hero" may exude confidence, bravery, and a sense of purpose, while a brand with the archetype of a "Lover" may evoke passion, intimacy, and sensuality. By understanding the Brand Archetype, your brand crafts a consistent brand narrative that resonates w
Brand Archetype serves as the North Star that guides the brand's Strategic Decisions, Messaging, and Visual Identity. It helps to define the brand's Personality, Voice, and Positioning in the market. For instance, a brand with the archetype of a "Hero" may exude confidence, bravery, and a sense of purpose, while a brand with the archetype of a "Lover" may evoke passion, intimacy, and sensuality. By understanding the Brand Archetype, your brand crafts a consistent brand narrative that resonates w
Brand Vibe adds a layer of emotional depth to the brand by shaping how the brand wants its audience to feel. It goes beyond the rational aspects of the product or service and taps into the Emotions, Appeal, and Aspirations of the target audience. A brand with a vibrant and energetic vibe like "Sparkly" may appeal to a youthful, eventful, and adventurous mood of the audience, while a brand with a calming and serene vibe like "Cozy" may attract audience when craving for respite, mindfulness and se
Brand Vibe adds a layer of emotional depth to the brand by shaping how the brand wants its audience to feel. It goes beyond the rational aspects of the product or service and taps into the Emotions, Appeal, and Aspirations of the target audience. A brand with a vibrant and energetic vibe like "Sparkly" may appeal to a youthful, eventful, and adventurous mood of the audience, while a brand with a calming and serene vibe like "Cozy" may attract audience when craving for respite, mindfulness and se
Plans
AN EXCLUSIVE PORTAL OF INSIGHTS OF MORE THAN 750 SUCCESSFUL COMPANIES' - BUSINESS OPERATING MODELS, BRAND STRATEGIES, REVENUE MODELS, GROWTH CAMPAIGNS THAT MAJORLY CONTRIBUTED TO THE BRAND'S POPULARITY, MARKETING PLAN & CORRESPONDING BRAND ARCHETYPE AND BRAND VIBE & METHODS OF INCORPORATING IT'S ATTRIBUTES IN THEIR PRODUCT & BRANDING
AN EXCLUSIVE PORTAL OF INSIGHTS OF MORE THAN 750 SUCCESSFUL COMPANIES' - BUSINESS OPERATING MODELS, BRAND STRATEGIES, REVENUE MODELS, GROWTH CAMPAIGNS THAT MAJORLY CONTRIBUTED TO THE BRAND'S POPULARITY, MARKETING PLAN & CORRESPONDING BRAND ARCHETYPE AND BRAND VIBE & METHODS OF INCORPORATING IT'S ATTRIBUTES IN THEIR PRODUCT & BRANDING
BRAND COLOSSAL IS AN EXTENSIVE COLLECTION FEATURING OVER 600 TRANSFORMATIVE BRAND CAMPAIGNS EXECUTED BY SOME OF THE MOST RENOWNED BRANDS. THESE CAMPAIGNS HAVE NOT ONLY SIGNIFICANTLY ELEVATED THE POPULARITY AND RECOGNITION OF THE BRANDS BUT HAVE ALSO CONTRIBUTED TO THEIR INITIAL SUCCESSES.
BRAND COLOSSAL IS AN EXTENSIVE COLLECTION FEATURING OVER 600 TRANSFORMATIVE BRAND CAMPAIGNS EXECUTED BY SOME OF THE MOST RENOWNED BRANDS. THESE CAMPAIGNS HAVE NOT ONLY SIGNIFICANTLY ELEVATED THE POPULARITY AND RECOGNITION OF THE BRANDS BUT HAVE ALSO CONTRIBUTED TO THEIR INITIAL SUCCESSES.
Pitch
Perusals
Products